My journey hasn't been a straight line. At 20, I dove into digital marketing, but my curiosity led me further—through entrepreneurship, copywriting work, and hands-on operational roles in wildly different environments, from winery floors to industrial prototyping labs. Those detours weren't distractions; they were my real education in adaptability, resourcefulness, and how systems actually work when theory meets reality. Today, I bring that operational backbone together with creative expertise and advanced AI fluency to deliver marketing solutions that don't just look good—they perform, scale, and solve real business challenges.
Most people use AI as a shortcut. I use it as a creative multiplier—integrating it into end-to-end workflows to scale quality output while keeping the human edge intact.
Reducing repetitive operational tasks by designing custom AI-driven processes.
Experience curating and cleaning text datasets to train LLMs for specific copywriting tones.
Using generative tools for rapid visual concepting and strategic drafting.
Persuasive content for web, social, and technical manuals. I write for humans first, search engines second.
End-to-end management: from editorial planning and visual format creation to data analysis and community engagement.
Crafting coherent visual identities and functional websites using modern no-code tools or custom HTML/CSS/JS.
Robomagister
Collaborated with blind testers to identify critical accessibility flaws in the Liffo app, translating user feedback into actionable technical reports for the dev team.
Brickvision
Defined the initial social presence for a LEGO® brick specialist. Created B2B sales decks that unified their visual identity for trade fairs.
Internal R&D
Self-initiated R&D project: curated specific text datasets to fine-tune an LLM, resulting in a 60% reduction in first-draft copywriting time for generic blog posts.
Bridged the gap between technical development and user experience. Led inclusive UX testing with visually impaired users for the Liffo app, coordinated between R&D and marketing, and produced technical multilingual content.
Pivoted from an operational role to lead the company's first structured social media strategy. Developed B2B presentation materials and established a consistent editorial calendar that increased engagement.
A three-year intensive period managing full-stack digital projects. Handled everything from brand identity design and copywriting to managing e-commerce logistics and developing custom websites.